Audi ‘Birth’

Mill+ worked in close collaboration with BBH and Creative Consultant Rupert Sanders to push the boundaries of VFX, creating a fully CG commercial for Audi’s ‘Birth’. Directed by Mill+’s Andrew Proctor, the film sees Audi’s iconic R8 model giving birth to the new sleek RS 3 Sportback in a futuristic and atmospheric birthing chamber. The Mill team of VFX artists carefully crafted the cars and environment entirely in CG to help create a powerful, mechanical and organic spot.
Learn more: http://www.themill.com/work/audi-birth.aspx

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